Service
SEO Audits
A diagnosis with a ranked list of what to change, not a 200-issue export nobody will act on.
An audit is only worth what gets implemented. Mine separate the findings that can move search visibility from the ones that merely appear in a crawler. Each item states the evidence, the priority, and whether I implement it or your team does.
- Top-three rankings, two months after the auditSee the case study
- 17 → 99
- Semrush site health scoreSee the case study
- 71 → 95
Why it matters
What is at stake.
Any tool can generate hundreds of warnings. Very few of them explain why a site is underperforming, and teams that try to fix everything usually fix nothing that matters.
A good audit names the constraint, puts the work in order of impact, and merges findings from technical, content, authority and AI search into one plan, so the same job is not done three times.
Workflow
How the work runs.
Each step builds on the evidence from the one before, and every finding is checked against the live site before it becomes a recommendation.
01
Understand the goal
Agree what the site is for, which pages should earn money and what success means, before any tool is run.
02
Measure every layer
Technical health, content and structure, keyword visibility, competitors, authority and AI search, each verified against the live site.
03
Find the constraint
Identify the one or two issues holding everything else back, and separate them from findings that only fill a report.
04
One ranked plan
Merge every finding into a single action plan, grouped by area and ordered by impact and dependency, with clear instructions for each item.
05
Implement and review
Implement the changes, or hand them to your team with a walkthrough, and review what shipped against the baseline.
Results
What it can bring.
- Clarity on what is actually holding the site back.
- A short, ranked list of changes worth making.
- Instructions precise enough to act on immediately.
- Measurable improvement once the priorities ship.
Typically includes
- Technical and on-page audit
- Content and search visibility review
- Competitive benchmarking
- AI search visibility check
- Prioritised action plan
- Implementation or handover session
In practice
What a two-month audit and fix delivered
A coupon site with 40,000 ranking keywords and a flat year: two months of technical fixes took top-three rankings from 17 to 99.
Common questions
Questions about SEO Audits.
- What does an SEO audit include?
- A review of technical health, content, keyword visibility, competitors, authority and AI search, merged into one action plan ordered by impact, with the evidence for each recommendation.
- What happens after the audit?
- Whatever we agree. I can implement the changes myself, work alongside your team or agency, or hand over the plan with a walkthrough so your team can run with it.
- How long does an SEO audit take?
- It depends on the size and complexity of the site and how many areas are included. A focused audit of a smaller site is quicker than a full audit of a large site across several markets. The timeline is agreed before the work begins.
- How is your audit different from an automated SEO report?
- Automated tools list every warning they find, most of which do not affect rankings. An audit interprets the data, checks it against the live site, identifies what is actually holding the site back, and puts the work in order of impact.
- How often should a website be audited?
- A full audit is worth doing before major changes such as a redesign or migration, after an unexplained traffic drop, or roughly once a year. Ongoing monitoring catches most problems in between.
- What access do you need for an audit?
- Read access to Google Search Console and analytics is the most useful. The rest of the audit uses crawls, the live site and search data, so CMS access is only needed if we agree that I will implement the fixes.
Need help with SEO Audits?
Describe what is happening on your site. You will get a direct answer about what I think is going on, how I would approach it, and whether it is work I should be doing.
Or email directly
hello@ivanseo.com