Service
AI Search Optimization
Visibility inside Google AI Overviews, ChatGPT, Perplexity, Gemini and the answers that replace a click.
AI answers are assembled from sources, and those sources are selected on the same signals that have always mattered: clear entities, structured information, trusted third-party mentions and pages that answer the question directly. I measure where a brand is and is not cited, and identify the pages and sources that close the gap.
- Google AI Overviews citing the siteSee the case study
- 818
- AI Overview citations in six monthsSee the case study
- 902
- AI Overviews citing a coupon siteSee the case study
- 2,400
Why it matters
What is at stake.
A growing share of buyers ask an assistant for a recommendation and never see a results page. If your brand is not among the sources the assistant uses, you are not part of that decision at all.
AI visibility is measurable. Which questions trigger answers, which sources get cited, and where competitors are named instead of you can all be tracked, so the work can be prioritised like any other channel.
Workflow
How the work runs.
Each step builds on the evidence from the one before, and every finding is checked against the live site before it becomes a recommendation.
01
Measure current visibility
Pull recorded AI answers and sample live ones across ChatGPT, Perplexity, Claude and Gemini to see where the brand is cited, named or missing.
02
Benchmark competitors
Compare citation share against real competitors on the same questions, split by buying questions and informational ones.
03
Map the sources
Identify the exact pages each answer is built from and sort them into the ones you can be listed on and the ones you have to outperform.
04
Close the gaps
Strengthen entity and structured data, restructure key pages to answer directly, and pursue the rankings, reviews and directories assistants rely on.
05
Track citations
Re-measure on the same question set over time, alongside rankings, so progress is attributable rather than anecdotal.
Results
What it can bring.
- Your brand cited and recommended in AI answers for buying questions.
- A clear list of the third-party pages worth being listed on.
- Pages structured so assistants can quote them accurately.
- Ongoing measurement of AI visibility against competitors.
Typically includes
- AI citation and visibility measurement
- Competitor share of voice
- Source and listing strategy
- Entity and structured data work
- Answer-first content structure
In practice
How AI visibility was measured across four assistants
A New York commercial listings site: mobile PageSpeed from 61 to 93, site errors from 2,339 to 2, and #1 rankings back above where they started.
Common questions
Questions about AI Search Optimization.
- Can you measure visibility in ChatGPT and other AI assistants?
- Yes. Recorded answers from Google's AI Overviews and ChatGPT can be analysed at scale, and live answers from ChatGPT, Perplexity, Claude and Gemini can be sampled on the questions your customers ask.
- Is AI search optimization different from SEO?
- It builds on the same fundamentals: clear entities, structured data, strong pages and trusted mentions. The difference is that success is measured by citations and recommendations, not only by rankings.
- How do AI assistants decide which sources to cite?
- They draw on pages that clearly and directly answer the question, come from sources they consider trustworthy, and are easy to interpret. Strong rankings, clear structure, structured data and mentions on respected third-party sites all increase the chance of being cited.
- Can a business pay to appear in AI answers?
- Organic AI answers cannot be bought. What you can influence is whether your pages and your presence on other sites give the assistant good reason to use you as a source.
- How long does it take to improve AI visibility?
- Changes to your own pages can be picked up as soon as they are recrawled, but visibility that depends on rankings or third-party mentions builds over months. That is why measurement is repeated on the same set of questions over time.
- Do I still need traditional SEO if I focus on AI search?
- Yes. AI answers largely draw on pages that are already indexed and trusted, so strong SEO is the foundation of AI visibility rather than an alternative to it.
Need help with AI Search Optimization?
Describe what is happening on your site. You will get a direct answer about what I think is going on, how I would approach it, and whether it is work I should be doing.
Or email directly
hello@ivanseo.com