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Case studies

Selected SEO projects and what they were actually about.

Each of these is written the way I would explain it to a client: what was wrong, how I worked it out, what was done, and what changed as a result. Four different industries, and every result is measured and dated so it can be checked.

01 / SEO strategy and content

Global HR and employer of record

Remote People

Keywords in Google's top three grew from 95 to 1,025 in six months, and Google's AI Overviews now cite the site more than 900 times.

Keywords in Google's top three, United States
95 → 1,025
Keywords ranking #1 on Google
14 → 321
SEO strategyContentSite architecture

Read the Remote People case study

02 / Technical SEO

Commercial real estate

Metro Manhattan

Mobile PageSpeed from 61 to 93, site errors from 2,339 to 2, and the #1 rankings that had been slipping back above where they started.

Mobile PageSpeed performance score
61 → 93
Site errors in the Semrush audit
2,339 → 2
Technical SEOCore Web VitalsAI search

Read the Metro Manhattan case study

03 / Technical SEO audit

Coupons and deals publishing

ShipTheDeal

Two months of technical fixes took top-three rankings from 17 to 99 and lifted click-through rate by 43%. A year on, it is 242 and still climbing.

Keywords in Google's top three, United States
17 → 99
Organic click-through rate
+43.6%
Technical SEOIndexationClick-through rate

Read the ShipTheDeal case study

04 / SEO strategy, content and authority

Real estate technology and SaaS

Roomio

Five articles took a site with no authority into the top three for searches about its two best-known competitors.

Google positions on the three comparison searches, United States
1 · 2 · 3
Target searches citing roomio.io in Google's AI Overview
4 of 5
SEO strategyContentAI search

Read the Roomio case study

A note on numbers: every figure names its source and its date. Ranking counts and AI citations were also measured independently of the client’s own tools, so they can be re-checked. Modelled traffic estimates are labelled as estimates, and figures read from a chart are given as approximate.

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